Auric: A successful blend of Ayurveda with modern lifestyles

Auric, a Direct-to-Consumer (D2C) brand, has successfully brought Ayurveda into the modern era by developing innovative and convenient lifestyle products that cater to the evolving needs of millennials.

Deepak Agarwal’s vision for Auric

Founder Deepak Agarwal envisioned Auric as a way to make Ayurveda more accessible and relevant to the younger generation, ultimately creating a success story that continues to inspire entrepreneurs in the wellness industry.

The growing demand for Ayurveda-inspired products

With the increasing interest in natural and holistic wellness solutions, Auric’s unique blend of Ayurveda with modern science has positioned the brand at the forefront of this growing market, offering a wide range of products that cater to various health and lifestyle needs.

The Auric Journey: Deepak Agarwal’s Success Story

Deepak Agarwal’s journey with Auric is a testament to the potential of Ayurveda when combined with modern innovations and a strong vision. This success story showcases how Deepak was able to grow Auric into a well-recognized brand with a loyal customer base.

Background and Inspiration Behind Auric

A chemical engineer by education who decided to make food without chemicals! Almost a decade at Unilever Deepak discover my love for consumers and brands. But the pivotal moment was when he became a wellness enthusiast. This was after a backbone fracture in a soccer match that made him join Yoga. Since then, Deepak has been passionate about marrying the logic of the west with the wisdom of the east.

Developing Innovative and Convenient Ayurveda-Based Products

Auric’s product range encompasses Ayurvedic coconut water-based drinks, hot beverages, and supplements, all designed to cater to various health and lifestyle needs. Deepak’s vision to bring Ayurveda closer to millennials led him to develop products with no preservatives, no added sugar, and low in calories, making them a popular choice among health-conscious consumers.

The Role of Deepak Agarwal in Auric’s Growth

Deepak Agarwal played an instrumental role in the growth and success of Auric. He was responsible for establishing a strong brand identity, creating a loyal community of customers, and attracting funding from investors such as Cactus Venture Partners, Venture Catalysts, and 9Unicorns. His unwavering commitment to providing world-class consumer products has helped the brand break into the $5 billion Ayurveda and supplements industry.

Building a Strong Brand and Community

Deepak Agarwal’s approach to building a strong brand involved a focus on premiumization, convenience, and newness. Auric’s marketing strategies included collaborating with social media influencers, using Facebook and Google ads, and creating a robust community on Instagram. This well-rounded marketing approach, combined with Auric’s unique product offerings, has led to a significant growth in the brand’s popularity and a strong retention rate among customers.

In conclusion, Deepak Agarwal’s success story with Auric serves as a prime example of how innovative thinking and a customer-centric approach can lead to the creation of a thriving brand in the wellness industry.

Auric’s Product Range

Auric offers a diverse range of products that cater to the health and wellness needs of modern consumers. By blending Ayurveda with contemporary lifestyle preferences, Auric has successfully created a product range that is both effective and convenient.

Ayurvedic Coconut Water-Based Drinks

At the core of Auric’s product range are their coconut water-based Ayurvedic drinks, designed to address various health and wellness concerns. These innovative beverages include Skin Radiance, which promotes a healthy complexion; Weight Balance, which supports weight management; and Hair Boost, which encourages hair growth and strength. These drinks are not only natural and low in calories, but also free of preservatives and added sugars.

Ayurveda-Based Hot Beverages

Recognizing the growing demand for wellness-focused hot beverages, Auric introduced a line of Ayurveda-inspired hot drinks. These include Moringa Masala Tea, a revitalizing blend of Moringa and traditional Indian spices; Turmeric Coffee, which combines the antioxidant properties of turmeric with the energizing effects of coffee; and Ashwagandha Hot Chocolate, a comforting drink that harnesses the stress-relieving benefits of Ashwagandha.

Supplements and Wellness Products

In addition to their beverages, Auric offers a range of supplements and wellness products that further support the health and well-being of their customers. These supplements are designed to address specific health concerns and complement the benefits of their Ayurvedic drinks.

Expansion into Ayurveda Wellness Foods and Personal Products

As Auric continues to grow, so too does their product range. With plans to expand into Ayurveda wellness foods and personal products, Auric remains committed to providing innovative, effective, and convenient solutions that cater to the evolving needs of modern consumers. Through this expansion, Auric aims to further solidify its position as a leading brand in the Ayurveda and wellness industry, and continue the success story of how Deepak Agarwal grew Auric.

Auric’s Marketing Strategies

A critical aspect of Auric’s success story lies in its well-rounded and effective marketing strategies. Deepak Agarwal recognized the importance of leveraging modern marketing channels to reach and engage potential customers. By focusing on three key marketing approaches, Auric was able to build a strong brand presence and community, ultimately contributing to the brand’s growth and success.

Collaborating with Social Media Influencers

One of Auric’s primary marketing strategies involved partnering with social media influencers to showcase their products and generate buzz around the brand. These collaborations allowed Auric to tap into the influencers’ established audiences, generating authentic and relatable content that resonated with potential customers and helped position the brand as a leader in the Ayurveda and wellness space.

Utilizing Facebook and Google Ads

Another key component of Auric’s marketing strategy was the use of Facebook and Google ads to target potential customers. By leveraging these powerful platforms, Auric was able to reach a wider audience and drive traffic to its website, ultimately leading to increased sales and brand awareness. This targeted approach to advertising allowed Auric to reach its desired audience efficiently and cost-effectively.

Building a Strong Community on Instagram

Lastly, Auric focused on building a robust community on Instagram, engaging with its audience through visually appealing content, educational posts, and interactive campaigns. By establishing a strong presence on this popular platform, Auric was able to create a loyal community of customers and advocates who helped spread the word about the brand and its products. This community-focused approach played a significant role in Auric’s success, as it fostered a sense of trust and loyalty among customers.

In summary, Auric’s success story, as exemplified by the growth of the brand under Deepak Agarwal’s leadership, was greatly influenced by its strategic marketing efforts. By focusing on collaboration with influencers, targeted advertising, and community-building, Auric was able to effectively reach and engage its target audience, ultimately leading to the brand’s growth and success in the competitive wellness industry.

Auric’s Business Model and Revenue Generation

Innovative products, strategic marketing, and a strong community have contributed to Auric’s growth and success under Deepak Agarwal’s leadership. However, the brand’s business model and revenue generation strategies have played a crucial role in its success as well. Here, we discuss Auric’s Direct-to-Consumer (D2C) approach, its positioning in the mass-premium segment of the Ayurveda industry, and the funding and investors that have supported the brand’s growth.

Auric’s Direct-to-Consumer (D2C) approach has allowed the brand to bypass traditional retail channels, directly engaging with customers and offering them products tailored to their needs. By leveraging digital channels and focusing on customer service, Auric has been able to build strong relationships with its target audience, ultimately driving sales and fostering brand loyalty.

Positioning itself in the mass-premium segment of the Ayurveda industry, Auric offers high-quality, innovative products at an accessible price point. This strategic positioning enables the brand to appeal to a wide range of consumers seeking Ayurveda-inspired solutions for their health and wellness needs. By catering to this growing market, Auric has successfully carved out a niche for itself in the competitive wellness industry.

Lastly, Auric’s growth and success would not have been possible without the support of its investors. The brand has attracted funding from notable investors such as Cactus Venture Partners, Venture Catalysts, and 9Unicorns. This financial backing has allowed Auric to expand its product range, invest in marketing and community-building efforts, and continue to innovate in the Ayurveda and wellness space.

In conclusion, Auric’s success story is a testament to the power of a well-executed business model and revenue generation strategy. Deepak Agarwal’s vision, combined with the brand’s innovative products, strategic marketing, and unwavering commitment to customer satisfaction, has resulted in a thriving Ayurveda brand that continues to make a significant impact in the wellness industry.

Measuring Success: Growth and Achievements

Deepak Agarwal’s vision for Auric has led to the brand’s impressive growth and achievements, positioning it as a successful player in the Ayurveda and wellness space. By focusing on product innovation, effective marketing strategies, and a strong customer-centric approach, Auric has made a significant impact on the industry, as evidenced by its noteworthy accomplishments.

Significant growth and strong retention rate are among the key indicators of Auric’s success. The brand has experienced a consistent growth rate of more than 15% month-on-month, fulfilling 25,000 orders every month. This impressive growth, combined with a high retention rate among customers, demonstrates how Deepak Agarwal’s vision for blending Ayurveda with modern lifestyles has resonated with consumers.

Auric’s recognition as one of the hottest 30 D2C startups by Inc42Plus is another testament to its success. This accolade highlights the brand’s innovative approach to product development, marketing, and customer engagement, making it a standout player in the competitive Ayurveda and wellness market.

Plans for future expansion further showcase Auric’s ambition and commitment to its mission. With the aim of making Ayurveda a part of millennials’ attention and conversation through content, community, and commerce, the brand is looking to expand its product range to include Ayurveda wellness foods and personal products. This expansion will help solidify Auric’s position as a leading brand in the industry, and continue the success story of how Deepak Agarwal grew Auric into a thriving business.

The Role of Technology in Auric’s Success

Technology has played a significant role in Auric’s success story, as Deepak Agarwal and his team leveraged various tools and digital marketing strategies to grow the brand. By embracing technology, Auric was able to streamline operations, optimize marketing efforts, and gain valuable insights into customer behavior, ultimately contributing to the brand’s growth.

Key tools used to run Auric’s startup include Google Analytics, Microsoft Excel, WhatsApp, and Facebook Analytics. These tools have enabled the brand to monitor performance, manage data, communicate with customers and team members, and track the effectiveness of marketing campaigns. By utilizing these powerful resources, Auric has been able to make informed decisions and adapt its strategies to better serve its customers.

Moreover, Auric has embraced digital marketing and analytics to reach and engage its target audience effectively. The brand’s marketing strategies include collaborations with social media influencers, targeted Facebook and Google ads, and building a strong community on Instagram. By leveraging digital marketing platforms, Auric has successfully reached a wider audience and fostered a loyal customer base, further solidifying its success story under Deepak Agarwal’s leadership.

In conclusion, the role of technology in Auric’s success cannot be overstated. By leveraging cutting-edge tools and digital marketing strategies, Deepak Agarwal has skillfully navigated the Ayurveda and wellness space, creating a thriving brand that continues to make a significant impact on the industry.

Lessons Learned and Advice for Aspiring Entrepreneurs

Deepak Agarwal’s success story with Auric offers valuable insights and lessons for aspiring entrepreneurs looking to make their mark in the competitive world of business. By reflecting on these key learnings, entrepreneurs can better position themselves for success in their own ventures.

One crucial lesson from Auric’s journey is the importance of hiring the right people at different stages of the business. A company’s success relies heavily on the skills, dedication, and passion of its team members. By carefully selecting individuals who align with the company’s vision and possess the necessary expertise, entrepreneurs can create a strong foundation for their business to grow and thrive.

Another essential lesson from Auric’s success is the importance of optimizing for cost, time, and energy based on the stage of the business. As a company grows and evolves, its needs and priorities may change, requiring adjustments in resource allocation and focus. By staying agile and adaptable, entrepreneurs can make more informed decisions and allocate resources more effectively to drive success.

In conclusion, Deepak Agarwal’s success story with Auric provides valuable lessons and advice for aspiring entrepreneurs in any industry. By focusing on hiring the right people and optimizing resources, entrepreneurs can build a strong foundation for their business and increase their chances of success.


In conclusion, Auric’s commitment to bringing Ayurveda to modern lifestyles has resulted in a successful brand that caters to the needs of today’s health-conscious consumers. With innovative products and a customer-centric approach, Auric has managed to bridge the gap between traditional Ayurveda and contemporary times.

The success story of Deepak Agarwal growing Auric serves as a testament to the potential of Ayurveda in today’s market, provided that it is adapted to suit the preferences and requirements of modern consumers. By staying true to the principles of Ayurveda while incorporating modern science and innovative ideas, Auric has managed to create a brand that resonates with its target audience and has a lasting impact on their lives.

Aspiring entrepreneurs can learn valuable lessons from Auric’s journey, such as the importance of hiring the right people, optimizing resources, and embracing technology. With a strong vision, commitment to quality, and a focus on customer satisfaction, Auric’s success story serves as an inspiration for those looking to make their mark in the competitive world of business.

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