Klarna is revolutionizing the way e-commerce businesses optimize conversions and enhance the customer shopping experience. With the increasing importance of online sales, it has become crucial for businesses to find effective solutions that drive conversions and boost revenue.By accepting Klarna as a payment method, businesses can tap into a range of benefits that can significantly impact their bottom line. Klarna’s AI assistant, powered by OpenAI, is capable of handling two-thirds of customer service chats, providing swift and effective solutions for various queries. It offers real-time updates on outstanding balances and upcoming payments, fostering healthy financial habits for consumers.

With Klarna, customers can resolve their errands in less than 2 minutes, compared to the previous 11 minutes. This improved efficiency not only enhances the customer experience but also leads to a 25% drop in repeat inquiries. Additionally, Klarna’s language support has improved communication with local immigrant and expat communities.

As businesses strive to provide seamless and personalized shopping experiences, accepting Klarna as a payment method is a game-changer. It not only increases conversions but also empowers businesses to cater to the needs of their customers in a more efficient and effective manner.

In this blog post, we will delve deeper into the importance of optimizing conversions for e-commerce businesses and explore how Klarna can help achieve this goal. Join us as we uncover the benefits of accepting Klarna and discover how it can transform your business.

Understanding Klarna

Understanding Klarna is essential for businesses looking to boost conversions and provide flexible payment options for their customers. Klarna is a financial technology company that offers a range of services, including “buy now, pay later” options and installment plans.

By integrating Klarna into their checkout process, businesses can provide customers with the flexibility to pay for their purchases over time, without incurring any interest or fees.

Key Features of Klarna

  • “Buy now, pay later” option:
    Customers can complete their purchase without making an immediate payment. Instead, they can choose to pay in full within a specified period, usually 14 or 30 days. This feature is attractive to customers who want to try out a product before committing to a purchase or prefer to delay payment for budgeting purposes.
  • Installment plans:
    Customers can split their payment into equal installments over a set period, typically 3 to 36 months. This option makes products more affordable and accessible to a wider range of customers.

Real-Life Examples

Real-life examples of successful businesses using Klarna to boost conversions abound. For instance:


Popular fashion retailer H&M saw a significant increase in sales after implementing Klarna’s payment options. By offering their customers the choice to pay later or in installments, H&M attracted more customers and drove higher conversion rates.


Leading beauty retailer Sephora also experienced a boost in conversions after integrating Klarna into their checkout process. By providing flexible payment options, Sephora catered to different customer preferences and increased customer satisfaction.

These examples illustrate the power of Klarna in driving conversions and improving the overall shopping experience for customers. By offering flexible payment options, businesses can cater to a wider range of customers and increase their chances of making a sale.

Understanding Klarna and its key features is crucial for businesses looking to improve their conversion rates. By offering flexible payment options such as “buy now, pay later” and installment plans, businesses can attract more customers and provide a better shopping experience.

Real-life examples of successful businesses using Klarna highlight its effectiveness in boosting conversions and driving sales. By integrating Klarna into their checkout process, businesses can tap into the power of flexible payments and increase their chances of success.

Benefits of Offering Klarna as a Payment Method

Offering Klarna as a payment method to customers can provide several benefits for businesses. One of the key advantages is the potential to increase average order value and reduce cart abandonment rates.

Increased Average Order Value

By giving customers the option to split their payments into installments, Klarna enables them to make larger purchases without straining their budgets. This flexibility can encourage customers to add more items to their carts and complete their transactions, resulting in higher average order values.

Reduced Cart Abandonment Rates

Klarna’s “buy now, pay later” feature can help reduce cart abandonment rates. Many customers abandon their carts at the checkout stage due to unexpected costs or concerns about affordability. However, when presented with the option to pay later with Klarna, customers may feel more confident in their ability to make the purchase. This can lead to a decrease in cart abandonment and an increase in completed transactions.

Improved Customer Satisfaction and Loyalty

AI-Powered Customer Service

Klarna’s AI assistant, powered by OpenAI, has revolutionized customer service by handling two-thirds of customer service chats in its first month alone. With its ability to communicate in over 35 languages, the AI assistant ensures that customers can easily resolve their inquiries and concerns, improving their overall shopping experience.

24/7 Availability and Quick Resolution

The AI assistant’s availability 24/7 and its quick and accurate errand resolution contribute to higher customer satisfaction. Customers no longer have to wait for business hours to get assistance, and they can resolve their issues in less than two minutes compared to the previous average of 11 minutes. This level of convenience and efficiency builds trust and loyalty among customers, as they know they can rely on Klarna for prompt and effective support.

Financial Management Support

Klarna’s commitment to fostering healthy financial habits through its AI assistant further enhances customer satisfaction and loyalty. The AI assistant serves as a personal financial advisor, providing real-time updates on outstanding balances and upcoming payments. By proactively helping customers manage their finances, Klarna demonstrates its dedication to their financial well-being and strengthens the bond of trust between the business and its customers.

Overall, offering Klarna as a payment method can bring numerous benefits to businesses. It can increase average order value and reduce cart abandonment rates by providing customers with flexible payment options. Furthermore, Klarna’s AI assistant enhances customer satisfaction and loyalty through its availability, quick resolution of inquiries, and support in managing finances. By leveraging the advantages of Klarna, businesses can create a seamless and satisfying shopping experience that keeps customers coming back.

Klarna Integration and Setup

Integrating Klarna into your Shopify store is a seamless process that can greatly enhance your customers’ shopping experience. In this section, we will provide you with step-by-step instructions on how to integrate Klarna into your Shopify store, explain how Klarna seamlessly integrates with helpdesk software like Gorgias or Zendesk, and discuss the ease of setup and customization options available with Klarna.

Integration Steps

  1. Sign up for a Klarna account: Visit the Klarna website and sign up for an account. Once you’ve signed up, you’ll have access to the Klarna merchant portal where you can manage your integration.
  2. Install the Klarna app: In your Shopify admin, go to the “Apps” section and search for the Klarna app. Install the app and follow the prompts to connect your Klarna account to your Shopify store.
  3. Configure Klarna settings: Once the app is installed, you can customize your Klarna integration by selecting the payment methods you want to offer, setting up financing options, and configuring other settings to align with your business needs.
  4. Test the integration: Before going live with Klarna, it’s important to test the integration to ensure everything is working smoothly. Place a test order using Klarna as the payment method and go through the checkout process to verify that all the Klarna features are functioning correctly.

Seamless Integration with Helpdesk Software

Klarna seamlessly integrates with helpdesk software like Gorgias or Zendesk, allowing you to provide exceptional customer support. With this integration, you can easily view and manage customer inquiries, order details, and payment information all in one place. This streamlined process saves you time and improves customer satisfaction by providing quick and efficient support.

Easy Setup and Customization Options

Setting up Klarna is a breeze, thanks to its user-friendly interface and customization options. You can easily customize the look and feel of the Klarna payment options to match your brand’s aesthetics. Whether you want to display Klarna as a standalone payment option or integrate it seamlessly into your existing checkout flow, Klarna offers flexibility to suit your preferences.

Klarna provides a range of customization options to meet your business needs. You can choose which payment methods to offer, set up promotional campaigns, and tailor financing options to align with your target audience. By personalizing the Klarna integration, you can create a unique shopping experience that resonates with your customers and increases conversions.

Integrating Klarna into your Shopify store is a straightforward process that offers numerous benefits. By following the step-by-step instructions provided, you can seamlessly incorporate Klarna into your store and enhance the overall shopping experience for your customers. The integration with helpdesk software like Gorgias or Zendesk further improves customer support, ensuring that any inquiries or issues are addressed promptly. With Klarna’s easy setup and customization options, you have the flexibility to tailor the payment experience to align with your brand and boost conversions. So why wait? Start integrating Klarna into your Shopify store today and unlock the full potential of your online business.

Optimizing Conversions with Klarna

To maximize conversions using Klarna, there are several strategies and best practices that can be implemented. One of the key factors in driving conversions is providing personalized experiences for customers. Klarna facilitates this by offering tailored payment options based on individual preferences and purchasing behaviour.

Personalization is crucial in today’s competitive e-commerce landscape. Customers expect a seamless and customized shopping experience, and Klarna helps businesses meet those expectations. By analyzing customer data and behaviour, Klarna can offer payment plans that align with the customer’s financial situation and preferences. This level of personalization not only enhances the customer experience but also increases the likelihood of conversion.

In addition to personalized experiences, Klarna’s real-time updates and product recommendations are powerful tools for driving conversions. Real-time updates keep customers informed about their outstanding balances and upcoming payments, reducing any uncertainties or confusion. This transparency and convenience can instill trust and confidence in customers, leading to increased conversions.

Furthermore, Klarna’s product recommendations feature enables businesses to showcase relevant products to customers, based on their browsing and purchasing history. By presenting customers with personalized recommendations, businesses can effectively cross-sell and upsell, driving additional conversions and revenue.

Overall, by leveraging Klarna’s capabilities for personalized experiences, real-time updates, and product recommendations, businesses can optimize their conversion rates. Providing a tailored and seamless shopping experience that meets customers’ needs and preferences is key to driving conversions in today’s e-commerce landscape. Klarna’s innovative solutions empower businesses to deliver on these expectations, ultimately boosting their conversion rates and revenue.


Klarna’s AI assistant, powered by OpenAI, has handled two-thirds of customer service chats in its first month. It has achieved a customer satisfaction score on par with human agents. Customers are now able to resolve their errands in less than 2 minutes compared to 11 minutes previously.

Klarna’s mission is to accelerate commerce with consumer needs at the heart of it, revolutionizing the way people shop and pay online and in-store.

Klarna is used by over 500,000 global retailers, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike, and Airbnb.

Real-Life Case Studies and Success Stories

In this section, we will delve into real-life case studies and success stories of businesses that have achieved significant conversion improvements with Klarna. These stories provide valuable insights and lessons learned that can help other businesses optimize their conversion rates and drive growth.

Partnership with a Global Fashion Retailer

One such success story is the partnership between Klarna and a global fashion retailer. By integrating Klarna’s seamless checkout experience and flexible payment options, the retailer saw a remarkable 30% increase in conversions . This improvement can be attributed to Klarna’s ability to offer customers the convenience of paying over time, without the need for traditional credit checks or lengthy application processes. By removing these barriers to purchase, Klarna empowered customers to make quick and confident buying decisions, resulting in a substantial boost in conversions.

Pay-Over-Time Solution for an Online Home Goods Retailer

Another case study involves a leading online home goods retailer that leveraged Klarna’s pay-over-time solution. By offering customers the option to split their purchases into manageable installments, the retailer saw a significant increase in average order value. This is because Klarna’s flexible payment options enabled customers to buy higher-priced items without straining their budgets. As a result, the retailer experienced a 25% increase in average order value, driving substantial revenue growth.

Key Metrics and Results

These success stories highlight the key metrics and results achieved by businesses that have embraced Klarna as their preferred payment solution. From increased conversion rates to higher average order values, Klarna has proven to be a powerful tool for driving revenue growth. By providing customers with convenient and flexible payment options, businesses can create a seamless and frictionless shopping experience, leading to improved customer satisfaction and loyalty.

Lessons Learned

One of the key lessons we can learn from these success stories is the importance of understanding and catering to customer needs. By offering payment solutions that align with customers’ preferences and financial situations, businesses can remove barriers to purchase and increase conversions. Klarna’s pay-over-time options, for example, cater to customers who prefer to spread their payments over time, providing them with the flexibility and affordability they desire.

Additionally, these case studies demonstrate the value of leveraging technology and innovation to enhance the customer experience. Klarna’s seamless integration with retailers’ checkout processes and its user-friendly interface have played a significant role in driving conversions. By leveraging technology, businesses can streamline the payment process, reduce friction, and create a more enjoyable and efficient shopping experience for their customers.

Real-life case studies and success stories showcase the transformative impact that Klarna can have on businesses’ conversion rates. By offering convenient and flexible payment options, businesses can remove barriers to purchase, increase average order values, and drive revenue growth. The key to success lies in understanding and catering to customer needs, leveraging technology to enhance the customer experience, and continuously adapting and optimizing payment strategies based on data and insights. So, if you’re looking to boost your conversion rates and drive growth, Klarna may just be the solution you need.

Exploring Alternatives to Klarna for Increasing Conversions

When it comes to increasing conversions, Klarna is not the only payment method available. There are several alternatives that businesses can consider to optimize their checkout process and drive more sales. Let’s explore some of these alternatives and compare them to Klarna.


PayPal is a popular alternative to Klarna. With over 325 million active users worldwide, PayPal offers a secure and convenient way for customers to make online payments. It allows customers to link their bank accounts or credit cards to their PayPal accounts, making transactions quick and easy. PayPal also offers buyer protection and dispute resolution services, giving customers peace of mind when making purchases.


Stripe is a leading online payment platform that enables businesses to accept payments from customers all around the world. Stripe provides a seamless checkout experience and supports various payment methods, including credit cards, digital wallets, and local payment methods. It also offers built-in fraud prevention tools and customizable checkout forms, allowing businesses to tailor the payment process to their specific needs.

Recurly and Chargebee

Recurly and Chargebee are recurring billing solutions for businesses that sell products or services on subscription. These platforms automate the recurring payment process, making it easier for businesses to manage subscription billing and reduce churn. They also provide features like dunning management and customer retention tools to help businesses optimize their subscription revenue.

When choosing the right payment method, businesses should consider factors such as transaction fees, integration options, and customer preferences. It’s important to analyze the specific needs of your business and your target audience to determine which payment method aligns best with your goals.

In conclusion , while Klarna offers a range of benefits for businesses looking to increase conversions, there are other alternatives worth considering. PayPal, Stripe, Recurly, and Chargebee are just a few examples of payment solutions that can help businesses optimize their checkout process and drive more sales. By comparing and contrasting these alternatives with Klarna, businesses can make an informed decision about which payment method best suits their needs.

Optimizing Conversions with Klarna

Optimizing conversions is essential for e-commerce success, and Klarna is a powerful tool that can help businesses achieve this goal. In this comprehensive guide, we will explore the key features and benefits of Klarna, and how it can revolutionize your e-commerce business.

Key Features of Klarna

  • 24/7 customer engagement
  • Personalized experiences
  • Effortless customer support
  • Real-time updates
  • Intelligent upselling

Klarna seamlessly integrates into Shopify stores and helpdesk software, making the setup process quick and easy. With the AI assistant working in three simple steps, businesses can install the app, train the model specific to their store, and go live.

Klarna has already proven its success, with its AI assistant handling two-thirds of customer service chats in its first month and achieving a customer satisfaction score on par with human agents.

To truly revolutionize your e-commerce business and increase conversions, it is crucial to explore the potential of Klarna. By leveraging its capabilities, you can provide a seamless and tailored shopping experience for your customers, ultimately driving more sales and revenue.

Ready to take your e-commerce business to the next level? Visit https://blog.mercuri.cx/tag/ai/ to learn more about the power of AI in customer engagement. And don’t forget to check out https://blog.mercuri.cx/optimizing-ecommerce-customer-support-with-gorgias-and-zendesk/ for valuable insights on optimizing customer support. Remember, Klarna and Mercuri are here to support you every step of the way on your journey to increased conversions and business success.