Karthik Manjunath

E-commerce brands often face a gap between marketing performance and actual revenue. Digital ads may bring traffic and generate orders, but many of those orders never turn into completed transactions. Cancellations, failed deliveries, and unresponsive customers can make revenue unpredictable. This is a common challenge for growing D2C brands in competitive markets. Teenbaan , an Indian fashion brand specializing in women’s footwear and accessories, experienced a similar issue. While social...

At Mercuri, every product update starts with one simple question: How can we help businesses get more value from every customer conversation? This month’s updates are built around that idea, helping you send the right message  to the right customer  at the right time . With January’s release, Mercuri introduces three powerful capabilities designed to improve campaign relevance, engagement, and results: Campaigns based on Conversation Tags Limited Time Offer Templates Media Carousel Templates...

As businesses grow, customer conversations increase in speed. There are more messages, channels, and follow-ups. Teams often handle too much manually. This month, we worked on addressing this issue. Our December updates help teams stay organized, easily set up AI, and automate important customer messages directly from Shopify without making things complicated. Here’s what’s new: Stay on Top of Conversations with Tags and Filters When you manage dozens or even hundreds of customer chats,...