How to Send SMS on Wix: The Simplest 2026 Guide

https://www.youtube.com/watch?v=78WA8ewHx6Q

TL;DR

• SMS marketing has higher visibility than most channels

  
  

• Wix stores can use apps like Mercuri to send SMS campaigns

  
  

• You get a dedicated number, two-way messaging, and automation

  
  

• Setup takes a few steps: install → create account → sync contacts

  
  

• Campaigns can be sent instantly or scheduled with tracking

SMS marketing is one of the most effective ways to reach customers directly.

Unlike email or social media, SMS messages are typically seen within minutes, making them ideal for time-sensitive communication like offers, updates, and reminders.

If you’re running a Wix website, adding SMS to your communication strategy can significantly improve how you engage with customers.

In this guide, we’ll walk through how to set up and use SMS on Wix using Mercuri.

---

Why Use a Dedicated SMS App on Wix?

While there are different ways to send notifications, using a dedicated SMS platform makes a noticeable difference in how effectively you can communicate.

1. Dedicated Phone Number

With Mercuri, you get a number that is exclusively linked to your business.

This helps:

• build trust with customers

• Maintain consistency in communication

• avoid confusion that comes with shared numbers

  
  

  2. Two-Way Conversations

  
  

SMS is not just for sending updates; it’s also a communication channel.

With a shared inbox:

• Customers can reply directly to your messages

• Your team can respond in real time

• Conversations feel more personal and immediate

3. Integration with Wix Automations

   
   

SMS can be connected to your existing Wix workflows.

This allows you to:

• send messages based on customer actions

• automate follow-ups

• keep communication consistent without manual effort

---

Step-by-Step: How to Set Up SMS on Wix

1. Install the App

WIX Dashboard

• Log in to your Wix Dashboard

  
  

• Go to the Wix App Market

  
  

• Search for “Mercuri”

  

  Mercuri CX on WIX App Market

• Install the “SMS Marketing WhatsApp Mercuri” app

  
  

---

2. Create Your Account & Get a Number

After installing the app, you’ll need to set up your Mercuri account.

To start sending SMS, your number must go through a verification process. Until this is completed, messaging will remain disabled.

Steps to Set Up and Verify Your SMS Number

1. Go to your Mercuri Dashboard

   
   

2. Navigate to Settings → Channels

   
   

3. On the top right, click “Onboard New Number.”

   
   

4. Select SMS as the communication channel

   
   

5. Click “Continue to SMS Onboarding”

   
   

6. Then you will be asked to fill out a verification form, which includes:

   - Business details (legal name, website, tax ID)

   - Business address

   - Contact information

TFN verification process

This information is required to:

• Verify your business

• comply with messaging regulations

• Assign a dedicated SMS number

Once submitted, your number will be reviewed and activated for messaging.

Why does this matter?

Verification ensures:

• Your messages are compliant

• Delivery is reliable

• Your business is trusted by carriers

---

3. Finalizing Your SMS Number Setup

   
   

After submitting your number for verification (TFN submission), there are a few important steps to complete before you can start sending messages.

1. Set Up an SMS Opt-in Form

Before sending SMS, you must collect customer consent.

This is typically done through an SMS opt-in form on your website.

Why this matters:

• ensures compliance with SMS regulations

• reduces the risk of message blocking or complaints

• builds trust with your customers

  
  

For detailed setup instructions, refer to your opt-in form guide.

2. Update Your Privacy Policy

If you already have a Privacy Policy page, include a section explaining how phone numbers are used.

Suggested text:

SMS and Phone Number Privacy: If you provide your phone number, it will be used strictly for order updates, customer service, or other service-related communication.We do not sell, share, rent, or disclose your phone number to third parties for marketing purposes. You can opt out of receiving texts at any time by replying STOP.

3. Add SMS to Your Terms & Conditions

Your Terms & Conditions should clearly mention SMS communication.

Suggested text:

Communications (SMS)By providing your contact details, you consent to receive messages about your bookings, classes, promotions, and updates through email or SMS. Message and data rates may apply. You can opt out of marketing communications anytime by following the provided unsubscribe links or replying STOP (for SMS).

Why These Steps Are Important

These steps ensure that your SMS setup is:

• compliant with messaging regulations

• transparent for customers

• less likely to face delivery or blocking issues

---

4. Sync Your Contacts

Mercuri automatically syncs your contacts from Wix.

You can then:

• Organize contacts using filters or labels

• Create contact lists for specific campaigns

• segment audiences based on behavior or status

This makes targeting much more effective.

---

5. How to Send Your First SMS Campaign

   
   

Once setup is complete, sending a campaign is straightforward.

1. Log in to Mercuri dashboard.

   
   

2. Navigate to the Marketing section in the dashboard.

   
   

3. Click Create Campaign.

   
   

4. Choose a contact list based on your campaign goal.

Mercuri CX Campaign Creation Screen

5. You can use pre-built templates or write your own message . Keep it clear, relevant, and concise.

6. Before sending, send a test message to yourself and review how it appears on mobile

   
   

7. Click Send immediately to launch instantly. Or select Schedule for Later to send out the campaign for a specific date and time.

8. Review the campaign details and preview your message before sending.

   
   

9. Click on Send campaign.

---

6. Managing Customer Replies

   
   

Once your campaign is live, responses start coming in.

All replies appear in a shared inbox where you can:

Mercuri CX Shared Inbox

• view conversations

• respond directly

• handle queries or follow-ups

This turns SMS from a one-way notification into a two-way interaction.

---

7. Tracking Campaign Performance

   
   

To understand how your campaigns are performing, Mercuri provides key insights such as:

• delivery status

• message engagement

• campaign-level performance

This helps you refine future campaigns and improve results over time.

---

Conclusion

Adding SMS to your Wix store isn’t just about sending messages; it’s about creating a more direct and reliable communication channel with your customers.

With tools like Mercuri, you can set up SMS campaigns, automate workflows, and manage conversations in one place.

Start with a simple campaign, understand how your audience responds, and gradually build a more structured SMS strategy.

---

Frequently Asked Questions

Can I send SMS directly from Wix without an app?

Wix has limited native capabilities, so most stores use third-party apps for advanced SMS features.

Do customers need to opt in for SMS?

Yes. You should only send messages to users who have consented to receive communication.

Can I automate SMS messages on Wix?

Yes. With apps like Mercuri, you can automate messages based on user actions.

Is SMS better than email for engagement?

SMS generally has higher open rates, making it effective for urgent or important messages.

Can customers reply to SMS campaigns?

Yes. With two-way messaging, customers can reply and you can respond directly from the dashboard.