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SMS Marketing Best Practices: How to Improve Engagement and Get Better Results
Discover the SMS marketing best practices that help businesses improve customer engagement through personalization, automation, audience segmentation, MMS, and campaign analytics.
jaswanthi mamidisetty
Jun 165 min read


From Manual Calls to Structured Workflows: Khazana Canada’s Communication Transformation
Khazana Canada transformed its customer communication process by adopting Mercuri CX’s conversational AI platform. By automating WhatsApp inquiries, follow-ups, and lead tracking, they reduced manual effort and improved response speed. This case study explores how structured automation and AI-driven messaging helped Khazana Canada streamline operations and increase conversion efficiency through better-managed conversations.
jaswanthi mamidisetty
May 184 min read


WhatsApp Marketing ROI: How an E-commerce Brand Got 12X Returns (Case Study)
Can WhatsApp marketing really drive 12X ROI for an e-commerce brand? Teenbaan proved that it can. By rethinking how they used WhatsApp campaigns, moving away from generic promotional messages, and focusing on localized, video-first content, the brand transformed WhatsApp into a powerful revenue channel. Case Study Snapshot Initial Situation: Teenbaan’s WhatsApp marketing campaigns were delivering steady results at around 3X ROI , but performance had plateaued, and engagement

Karthik Manjunath
Mar 184 min read
Maximize ROI with SMS Marketing for Insurance Agents
Maximizing ROI with SMS Marketing in the Insurance Industry Insurance agents are constantly seeking innovative ways to maximize their...

Karthik Manjunath
Jul 15, 20248 min read
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